Why

To introduce new motivational strategies to employees within APAC region: Concise and creative.

Where

PUMA HQ

Who

PUMA HQ Employees - 100 attendees in Hong Kong plus a roll out to APAC using Toolbox


Hushup produced a HR strategy including an internal e-campaign, a Toolbox with guidance on delivery and a live event with Puma employees that included an Acro-Yoga ice breaker, competitions, quizzes and bag printing highlighting the core values of the strategy. Hushup implemented a post-event quiz and a 21-day challenge, to ensure that the message was successfully integrated into the employees’ work ethic.

GR8Concept

+ Mad Hatters High Tea Party

Why

Promoting the venue using innovation and immersion

Where

Dada Lounge, The Luxe Manor Hotel

Who

General Public and Invited Guests


A 3-day Immersive-cinema Event. We transformed the Dadaist venue, allowing guests to step into their very own Alice in Wonderland fairytale. High Tea was served in a bookcase with Alice-inspired delicacies. Not allowing much rest, our Queen and her Cards teased and amused, moving the guests around from room.

Secret Cinema

+ Les Boules (Amelie) + Adventure studios (Chocolat)

Why

Brand integration, concept launching

Where

Les Boules Sai Ying Pun and Adventure Studios Aberdeen.

Who

Hushup followers / General public


Appealing to guests through the art of intrigue and adventure, we released cinemas without locations and left guests with clues that lead them to the locations.  Once in the venue the cinema goers experienced an array of entertainment.  For Amelie, on arrival music in tone with the movie welcomed arrivals with violin and (the instrument with keys) playing, a photo booth with Channelize backdrop and take home polaroids designed in theme with scenes in the movie.  For Chocolat guests enjoyed watching live chocolate making and tasting, paired with wine and coffees. 

Hot Tub Cinema

+ The Pulse Mall

Why

Brand collaboration between Hush Up Cinema and The Pulse

Where

The Pulse Mall, Repulse Bay

Who

Local demographic


We placed 10 Hot tubs on the roof of The Pulse Mall, providing a unique cinema experience where visitors could enjoy easy-watching classic movies such as Saturday Night Fever, with a group of friends and a BYO bubbles policy. The event was a great success, every event being a sell-out. 

Havaianas & Hushup Cinema

Feel Good Film Festival

Why

Brand Integration 

Where

The Pulse Mall rooftop, Repulse Bay

Who

Followers of Electric Sekki, Havaianas Hk and Lovers & Friends


Spring-time cinema series that celebrated feel good movies from the 80s to the present day. Hit films included: Notting Hill, Pretty Woman and Frozen Sing-a-long. Guests were given branded pillows, blankets and their very own head-sets to sit back, relax and enjoy the movie.  The concept featured a photo board on entrance to encourage social media and hashtags for brand reinforcement. Marketing campaign and strategy was implemented and executed pre and during the festival.  The event was a huge success with record sales and a sell-out series. 

Bollywood Bizarre

Butchers Club + Movie Movie + 3 Idiots + Crabbies + Printhouse HK + Solo Teas

Why

To Celebrate Butchers club rooftop and Holi Festival. Brand integration

Where

Editus Butchers Club Wong Chuk hang

Who

Hushup Cinema and Butchers club followers.


Celebrating Holi festival in true Bollywood style, with India’s cinematic success: ‘3 Idiots’ the movie, authentic Indian curry, chai tea & not to mention Butchers Club famous Vegetarian burgers – infused with all the spices.  The rooftop was transformed into a market Bazaar with colourful fabrics, market stalls and festoon lighting strung across the space, creating an original backdrop to enjoy the Bollywood classic.

Lawn Cinema

with The Pulse and Somersby Cider

Why

The Pulse Mall launch season and branding collaborations

Where

The Pulse Mall, Repulse Bay

Who

Hush Up cinema folk


We installed a lawn to the roof accompanied by 120 traditional seaside deck chairs, with branded Somersby chair-backs.  Movie-goers were given a free Somersby upon arrival and enjoyed the pleasant seaside location whilst watching British films throughout the eras;  the concept being that guests are transported to the British seaside whilst enjoying the refreshingly and sweet taste of cider (and the much warmer heat of Hong Kong!)

GH Mumm Champagne 

+ Secret Brunch Club

Why

Launching a new Brunch concept to Hong Kong and celebrating GH Mumm Champagne.

Where

Armani Prive, Ovolo Hotel… many more venues to come.

Who

General Public


Boasting a love of all things brunch related, we decided to produce a pop-up with a punch.  As specialists in extraordinary eating and drinking experiences, Secret Brunch Club is a showcase that celebrates GH Mumm champagne paired with a delicious experience, great sounds and elements of interactive fun. Past events have seen Drag Queen bingo, screen printing, flower head-dress making, participant paint boards and plenty of fun and games.

Rooftop Cinema

+ The Shore Bar and Grill 

Why

To enhance venue attendance + brand collaboration

Where

Shore Bar and Grill

Who

Local and Expatriate visitors - General Public


Hosting a weekly rooftop cinema every Sunday evening, showcasing cult classic movies from the 1980’s and early 90’s.  Favourites include Back to the Future, Top Gun, The Goonies and Dirty Dancing.  Guests enjoy a luxurious experience with comfortable seating and waiter service.  The setting is perfectly located in the Centre of Hong Kong, an ideal Sunday evening for couples and groups of friends alike. 

Secret Island Party

Music + Arts Festival

Why

To celebrate the community of Hong Kong’s music and arts, showcasing talent and brands in a unique environment.

Where

A secret location at the foothills of the jungle, along with a secluded beach.

Who

SIPPERS & friends of SIP


Running for 4 consecutive years and returning for the 5th edition, Secret Island Party is the only boutique camping festival in Hong Kong. A whole weekend of art, music and performance on one balmy Hong Kong island where you’ll find creativity flowing over into the shores around you. Upon mooring on the deserted beach, guests are spirited through softly lit rice paddies, until they reach the heart of the magical hidden world. Each year growing in success: expected numbers are increasing as it becomes one of the worlds’ worst kept secret. Brands involvement, in previous years has been the wonderful Havaianas, Sennheiser, Carlsberg, Somersby, Tsing Tau and SoundOff.